Living Total Performance by Michelin: an interesting initiative.

Here’s an interesting initiative by Michelin. In this video Michelin highlight that they are committed to uncover better understanding of driving usage to develop tyres that deliver MICHELIN Total Performance.

They invited 3,000 drivers across Europe to join their live experiment. With special monitors fitted in their cars, live feed data is helping Michelin understand how real people drive in real everyday situations.

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